We built Vanna’s visual identity and product experience from the ground up, creating the logo and UI system to make the Web3 platform feel clear, credible and easy to use.
Ridham Patel
Founder of XPACEO
We built Vanna’s visual identity and product experience from the ground up, creating the logo and UI system to make the Web3 platform feel clear, credible and easy to use.
Ridham Patel
Founder of XPACEO
This project reinforced the importance of building user-centered features that offer value beyond aesthetics, especially in social networking. The app’s launch exceeded initial user growth targets, and the client received positive feedback on the app’s intuitive design and ad-free experience.
This project reinforced the importance of building user-centered features that offer value beyond aesthetics, especially in social networking. The app’s launch exceeded initial user growth targets, and the client received positive feedback on the app’s intuitive design and ad-free experience.
Creative сhallenges
Designing an ad-free experience meant creating engaging content flows without traditional ads. We achieved this by focusing on rich, visual content and user-driven discovery options.
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Creative сhallenges
Designing an ad-free experience meant creating engaging content flows without traditional ads. We achieved this by focusing on rich, visual content and user-driven discovery options.
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Solution
Solution
Phase 1 : Positioning & Naming
Before anything was designed, we had to decide what Buddysoft would stand for. That decision shaped the name:
Category and competitor positioning
Brand strategy and promise
Brand naming and shortlisting
Domain and trademark checks
Softness is the one thing the category is judged on. Buddysoft says it plainly, sounds Australian without trying to, and leaves room for the range to grow.
Phase 1 : Positioning & Naming
Before anything was designed, we had to decide what Buddysoft would stand for. That decision shaped the name:
Category and competitor positioning
Brand strategy and promise
Brand naming and shortlisting
Domain and trademark checks
Softness is the one thing the category is judged on. Buddysoft says it plainly, sounds Australian without trying to, and leaves room for the range to grow.
Phase 2 : Brand Identity & Packaging
With the name locked, the focus moved to a visual system that could hold the entire product range together
Logo design
Colour, typography and brand guidelines
Product photography direction
Packaging design across the full range
One architecture instead of separate designs. Every pack shares the same structure, colour sorts the variants, and new products drop in without starting over.
Phase 2 : Brand Identity & Packaging
With the name locked, the focus moved to a visual system that could hold the entire product range together
Logo design
Colour, typography and brand guidelines
Product photography direction
Packaging design across the full range
One architecture instead of separate designs. Every pack shares the same structure, colour sorts the variants, and new products drop in without starting over.
Phase 3 : Website & Ecommerce
The brand system then moved onto the screen, so what a customer finds online matches what they hold
Website design and development
Ecommerce build and product setup
Listing content and on-page optimisation
Ongoing store management
Launch was the start of the engagement, not the end. The system built in Phase 2 is what keeps every new addition consistent and fast to ship.
Phase 3 : Website & Ecommerce
The brand system then moved onto the screen, so what a customer finds online matches what they hold
Website design and development
Ecommerce build and product setup
Listing content and on-page optimisation
Ongoing store management
Launch was the start of the engagement, not the end. The system built in Phase 2 is what keeps every new addition consistent and fast to ship.
Brand Tone
Latest projects
Branding
Web design
SGP Growth Agency
Brand strategy and growth marketing system for a performance-driven agency
Branding
Web design
SGP Growth Agency
Brand strategy and growth marketing system for a performance-driven agency
Branding
Development
Web design
Buddysoft HygieneCare Essentials
Hygiene and disposable products brand identity, packaging, and Amazon marketplace launch
Branding
Development
Web design
Buddysoft HygieneCare Essentials
Hygiene and disposable products brand identity, packaging, and Amazon marketplace launch
